With love and care
fostering the seeds of sparkle and flair
GENI toys are indeed
made from the real pieces of nature
and the world around us
You play, you'll smile
that the world is filled with wonderful things
You smile, you'll feel
the desire to learn more
about this beautiful world
You feel, you’ ll discover
the unique strength that you possess
You discover, you’ ll perceive
that it is YOU who can brighten the world
“G・E・N” was taken from the first three letters of
the German words “Genie” (genius) and “genuin”
(authentic or honest) and the English word “genuine” (pure),
all of which share the same root. Then we added the “I” in Genie,
creating a word with a cute, childlike sound.
The name carries nuances of discovering childrenʼs natural
abilities through simple structures (“pure”), select materials
and superior processing (“authentic” and “honest”).
Tʻs LAB Co.,Ltd.
around the world smile with toys.
their surprise and delight, thinking,
close to them awaken the limitless
possibilities that sleep inside them.
children’ s lovable partners.
around the world happy memories
the wide world.
Colors that attract children’ s attention.